New DSCHX300B - Sony HX300 Cybershot Digital Camera, 20.4MP, 50x Optical Zoom

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50x Zoom For Superb Close-ups Enjoy blur-free images even at maximum zoom

Get Up-close And Personal With Faraway Subjects Capture stunning close-ups from afar with this 24mm to 1200mm* optical zoom lens. The 50x ultra high magnification range is nothing short of incredible, allowing you to zoom up to faraway subjects while still maintaining the quality that only optical zoom can provide.

Shoot Clear And Sharp Pictures Even In Low Light Capture beautiful images in low light environments with the Cyber-shot HX300. Its 20.4MP Exmor R™ CMOS sensor utilises a unique back-illuminated technology, doubling light sensitivity to reduce noise so that you can capture high quality images even in dim conditions.

Blur-free Pictures And Videos Even Without A Tripod Optical SteadyShot helps you get sharper images by reducing the effects of camera shake. The first of its kind, Cyber-shot HX300 features a newly-enhanced Optical SteadyShot which has a second lens-group shift. A clever mechanism detects the smallest hand tremors, and then adjusts the position of a second group of zoom lenses to compensate. This results in easier composition and clearer photos, even at high zoom settings. Watch video »

Automatically Selects The Best Shooting Mode Superior Auto combines Scene Recognition and high-quality image technology to automatically select one of 14 shooting settings. It has been newly improved to support scenes with dynamic motion, so you can capture beautiful shots even in the midst of action.

Enjoy The Flexibility Of Manual Operation The Cyber-shot HX300 has been designed to include various manual shooting modes and functions, allowing you to expand your photographic possibilities beyond the scope of automatic operation. Settings such as shutter and aperture priority and manual flash can be accessed via a convenient manual ring and custom button.

Fast And Focused Never miss any shooting opportunity. This advanced auto focus function lets you shoot accurately in a brisk. It's the perfect setting for capturing fleeting action and facial expressions.

3.0-type Xtra Fine LCD The large 3.0-type Xtra Fine LCD with approximately 921,000-dot resolution lets you playback your photos and movies with sharp, natural colours even in bright daylight. Enjoy a clear preview of the scene composition and camera settings before you capture your subjects. Picture Effect Expand your creative horizons and transform ordinary images into beautiful works of art with a range of Picture Effects that can be applied to both photos and movies. Create new perspectives with the Miniature effect, or use Pop Colour to emphasise the vibrant hues of your wardrobe. BIONZ™ Image Processor The BIONZ™ Image Processor drastically lowers noise level and achieves high accuracy in auto-focusing, creating more natural and vibrant images in different shooting environments. Accessorise Your Camera Cyber-shot comes with a range of funky and trendy carrying cases that protect your camera while you're on the go. Other accessories include tripod stands, cables and powerkits to enhance your photography experience. Compatible With Triluminos™ Colour The Cyber-shot HX300 supports Sony's "TRILUMINOS™ Colour", allowing you to view your photos and movies in rich, vibrant shades on any TV equipped with a "TRILUMINOS™ Display". Relive your fondest memories in breathtaking colour and clarity.