Sony Cyber-shot Digital Camera Pink, 16.1 MP, W Series 8x Optical Zoom, DSC-W730P

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Easily capture every moment

Have fun shooting clear, detail-packed pictures, even if you’re new to digital photography. Zoom in close to people, places and buildings. Shoot blur-free photos and HD videos when walking. Choose a compact camera that’s ready to help you get the best of your good times.

 

It’s all in the detail

Effortlessly capture the beauty, emotion and excitement of all those special moments thanks to the camera's high-resolution image sensor. From a family holiday to a fun night out, you'll take sharp, finely detailed photos without fuss.

Get blur-free close-ups

Zoom up close and keep photos crisp and blur-free. The camera’s powerful 8x optical zoom range covers everything from wide-angle landscapes to dramatic close-ups. Simply zoom in and take photos and let the camera cancel out the effects of any shake.

Shoot HD movies

Your camera's a camcorder too. Bring all those memories to life with HD video. There's no need to fiddle with complicated controls: a simple switch on the back of the camera selects movie recording. When you’re finished, sit back and enjoy the results on your HD television.

Enhance your portrait photos

Portraits of friends and family have never looked better. Your camera can cleverly re-touch photos, removing skin blemishes and wrinkles for flattering results with friends and family. It can even whiten teeth and deal with shiny foreheads.

Get a panorama in one shot

It's easy to grab breathtaking views of landscapes or city scenes. Just press the button and sweep the camera from side to side (or up and down). Your camera automatically stitches together a high-speed burst of frames to create one full panoramic image.

Light up the room

Your camera’s flash often struggles to reach subjects that are further away. Advanced Flash boosts sensitivity, brightening photos when the lights are low. You'll say goodbye to dim, dark portraits and party scenes.

Image Sensor

Type	Super HAD CCD

Size	1/2.3 type (7.75mm)

Gross Pixels	Approx. 16.4 Megapixels

Effective Pixels	Approx. 16.1 Megapixels

Lens

Lens Type	Carl Zeiss Vario-Tessar 8

F Number	F3.3(W)-6.3(T)

Focal Length (f=)	f=4.5-36mm

Focal Length (35mm conversion) - Still Image 16:9	f=28-224mm

Focal Length (35mm conversion) - Still Image 4:3	f=25-200mm

Focal Length (35mm conversion) - Movie 16:9	f=28-224mm(SteadyShot Standard), f=28-314mm(SteadyShot Active)

Focal Length (35mm conversion) - Movie 4:3	f=34-272mm(SteadyShot Standard), f=34-381mm(SteadyShot Active)

Focus Range (iAuto)	W:Approx. 5cm to Infinity, T:Approx. 150cm to Infinity

Focus Range (Program Auto)	W:Approx. 5cm to Infinity, T:Approx. 150cm to Infinity

Optical Zoom	8x

Precision Digital Zoom - Still Image	Approx. 32x/10M, Approx. 10x/5M, Approx. 14x/VGA, Approx. 57x/2M, (16:9)Approx. 19x*1

Precision Digital Zoom - Movie	Approx. 32x*1

LCD

Screen Size	2.7 Inch

Number Of Dots	230,400

Name	ClearPhoto TFT LCD

Shooting Specs

Imaging Processor	BIONZ

Image Stabilizer System	Optical SteadyShot

Focus Mode - Multi-Point AF	Yes

Focus Mode - Center-Weighted AF	Yes

Focus Mode - Flexible Spot AF (Tracking Focus)	Yes

Focus Mode - Flexible Spot AF (Face Tracking Focus)	Yes

Light Metering - Multi Pattern	Yes

Light Metering - Center-Weighted	Yes

Light Metering - Spot	Yes

Exposure Compensation	+/- 2.0EV, 1/3EV step

ISO Sensitivity Setting (Still Image)	Auto/80/100/200/400/800/1600/3200*2

White Balance	Auto/Daylight/Cloudy/Fluorescent/Incandescent/Flash/One Push, One Push Set

Shutter Speed	iAuto(2" - 1/1,600)/Program Auto(1" - 1/1,600)*3

Self-Timer	Off/10sec./2sec./Portrait1/Portrait2

Flash Mode	Auto/Flash On/Slow Synchro/Flash Off/Advanced Flash

Flash Range	ISO Auto: Approx. 0.3m-2.8m(W)/Approx. 1.5m-2m(T), ISO3200: up to Approx. 5.3 m(W)/Approx. 3.3 m(T)

Auto Macro	Yes

Auto Focus Illuminator	Auto/Off

Aperture	iAuto(F3.3/F8.0(W), 2 steps with ND Filter)/Program Auto (F3.3/F8.0(W), 2 steps with ND Filter)

Face Detection - Mode	Auto/Off/Child Priority/Adult Priority

Face Detection - Face Selection	Yes(Key)

Face Detection - Max. No of Detectable Faces	8 Faces

Dynamic Range Optimiser	Standard/Off/Plus

Shooting mode

Intelligent Auto	Yes

Easy Shooting	Yes

Program Auto	Yes

Movie Mode	Yes

Panorama	Yes

Scene Selection	Yes

Picture Effect	Yes

Scene Selection

High Sensitivity	Yes

Night Scene	Yes

Night Portrait	Yes

Soft Snap	Yes

Landscape	Yes

Beach	Yes

Snow	Yes

Gourmet	Yes

Pet	Yes

Soft Skin	Yes

Fireworks	Yes

Picture Effect

Toy Camera	Yes

Pop Colour	Yes

Partial Colour	Yes

Soft High-key	Yes

Compatible Recording Media

Memory Stick Duo (Still Image / Movies)	Yes*5

Memory Stick PRO Duo (Still Image / Movies)	Yes*5

Memory Stick PRO Duo - High Speed	Yes*5

Memory Stick PRO HG Duo	Yes*5

SD Memory Card	Yes*5

SDHC Memory Card	Yes*5

Memory Stick Micro	Yes*5 *6 *7

Memory Stick Micro (Mark2)	Yes*5 *6 *7

Micro SD Memory Card	Yes*5 *6 *7

Micro SDHC Memory Card	Yes*5 *6 *7

Memory Stick XC-HG Duo	Yes*5

microSDXC Memory Card	Yes*5

Internal Memory Data Copy (to Recording Media)	Approx. 27MB

Still Image Recording

Stamina (Battery Life)	Approx. 200 shots/100min*8

16M (4,608 X 3,456) 4:3 mode	Yes

10M (3,648 X 2,736) 4:3 mode	Yes

5M (2,592 X 1,944) 4:3 mode	Yes

VGA (640 X 480) 4:3 mode	Yes

2M (1,920 X 1,080) 16:9 mode	Yes

12M(4,608 x 2,592) 16:9 mode	Yes

Sweep Panorama 360 (11,520 X 1,080)	Yes

Sweep Panorama Wide (7,152 X 1,080 / 4,912 X 1,920)	Yes

Sweep Panorama Standard (4,912 X 1,080 / 3,424 X 1,920)	Yes

Movie Recording

VGA (640 X 480 / 30fps)	Yes

STD (1,280×720/30fps)	Yes

Fine (1,280×720/30fps)	Yes

Other Features

Face Detection	Yes

InCamera Guide	Yes

Smile Shutter	Yes

Grid Line	Yes

Retouch - Trimming	Yes

Retouch - Unsharp Masking	Yes

Beauty Effect	Yes

Date View	Yes

SlideShow with Music	Yes

Start-up Time	Approx. 1.5 sec.

Shooting Time Lag	Approx. 0.3 sec.

Shutter Release Time Lag	Approx. 0.017 sec.

Shooting Interval	Approx. 2.8 sec.

Burst Speed (Maximum)	Approx. 1fps (100 shots)*4

Burst Interval (Minimum)	Approx. 1.0 sec. (3 shots)*3 *4 *10

Built-in Microphone	Mono

Smart Zoom	10M Approx. 10x, 5M Approx. 14x, VGA Approx. 57x, 2M(16:9) Approx. 19x

Optical Zoom During Movie Recording	Yes(8x)

Playback

Slide Show - Video Out	SD

Slide Show - Movie	Yes

Slide Show - Effects	Simple/Nostalgic/Stylish/Active

Slide Show Music - No. Of Tunes	4

Download Music	Yes

Automatic Image Rotation	Yes

USB

USB Connection - Mass Storage	Yes

USB Connection - PTP/MTP	Yes

Hi-Speed USB	Yes

Interface

Multi-use Terminal	Yes(AV/USB)

Optional Accessory Capability

Tripod Receptacle	Yes

Power Source

Supplied Battery	Maximum Voltage: 4.2V, Nominal Voltage:3.6V, Capacity for Shooting: typical:2.3Wh(630mAh), minimum:2.2Wh(600mAh)

AC Adaptor	Power Requirements: AC 100V to 240V, 50/60 Hz, 70mA; Output voltage:DC 5V

USB Charge	Yes

USB Power Supply	Yes

Dimensions & Weight

Dimensions (W x H x D)	Approx. 93.1mm x 52.3mm x 22.5mm

Weight (with Battery & Memory Stick)	Approx. 122g

Weight (Body only)	Approx. 106g