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Sony W730 Digital Camera Black, 16MP, 8x Optical Zoom, DSC-W730


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Easily capture every moment

Have fun shooting clear, detail-packed pictures, even if you’re new to digital photography. Zoom in close to people, places and buildings. Shoot blur-free photos and HD videos when walking. Choose a compact camera that’s ready to help you get the best of your good times.
 

It’s all in the detail

Effortlessly capture the beauty, emotion and excitement of all those special moments thanks to the camera's high-resolution image sensor. From a family holiday to a fun night out, you'll take sharp, finely detailed photos without fuss.

Get blur-free close-ups

Zoom up close and keep photos crisp and blur-free. The camera’s powerful 8x optical zoom range covers everything from wide-angle landscapes to dramatic close-ups. Simply zoom in and take photos and let the camera cancel out the effects of any shake.

Shoot HD movies

Your camera's a camcorder too. Bring all those memories to life with HD video. There's no need to fiddle with complicated controls: a simple switch on the back of the camera selects movie recording. When you’re finished, sit back and enjoy the results on your HD television.

Enhance your portrait photos

Portraits of friends and family have never looked better. Your camera can cleverly re-touch photos, removing skin blemishes and wrinkles for flattering results with friends and family. It can even whiten teeth and deal with shiny foreheads.

Get a panorama in one shot

It's easy to grab breathtaking views of landscapes or city scenes. Just press the button and sweep the camera from side to side (or up and down). Your camera automatically stitches together a high-speed burst of frames to create one full panoramic image.

Light up the room

Your camera’s flash often struggles to reach subjects that are further away. Advanced Flash boosts sensitivity, brightening photos when the lights are low. You'll say goodbye to dim, dark portraits and party scenes.


Lens

Optical Zoom 8x
Clear Image Zoom NO
Digital Zoom Precision Digital Zoom Approx.32x / Smart zoom (10M Approx.10x / 5M Approx.14x / VGA Approx.57x / 2M(16:9) Approx.19x)
F F3.3(W)-6.3(T)
Focal Length (f= mm) f=4.5-36mm
Focal Length (f=35mm conversion) f=25-200mm
Macro (cm) iAuto:AF(W:Approx.5cm(0.16 ft.) to Infinity, T:Approx.150cm(4.92') to Infinity) / Program Auto:AF(W:Approx.5cm(0.16') to Infinity, T:Approx.150cm(4.92') to Infinity)
Filter Diameter (mm) NO
Conversion Lens compatibility NO
Carl Zeiss® lens YES (Vario-Tessar)
Sony G NO

Image Sensory

Sensor Type Super HAD CCD
Size (Inches) 1/2.3 type(7.75mm)

Camera

Effective Pixels (Mega Pixels) Approx. 16.1
Bionz Processor YES
Face Detection YES
Smile Shutter YES
Soft Skin Mode YES
Background Defocus NO
GPS NO
Waterproof NO
Backlight correction HDR NO
Picture Effect Toy camera, Pop Color, Partial Color, Soft High-key
Sweep Panorama Yes (360 Sweep Panorama)
Intelligent Sweep Panorama NO
Underwater Sweep Panorama NO
3D Sweep Panorama NO
Clear RAW NR NO
Auto Focus Area (Multi Point) YES
Auto Focus Area (Centre weighted) YES
Auto Focus Area (Spot) YES
Auto Focus Area (Flexible Spot) NO
Manual Focus NO
Aperture Auto Mode YES
Aperture Priority Mode NO
Aperture Manual Mode NO
Shutter Speed Auto Mode (sec) iAuto(2" - 1/1,600) / Program Auto(1" - 1/1,600)
NR Slow Shutter NO
Hand Shake Alert NO
Exposure Control ± 2.0EV, 1/3EV step
White Balance Auto, Daylight, Cloudy, Fluorescent1, Fluorescent2, Fluorescent3, Incandescent, Flash, One Push, One Push Set
Automatic White Balance YES
Light Metering (Multi Pattern) YES
Light Metering (Centre weighted) YES
Light Metering (Spot) YES
Sharpness Setting NO
Saturation Setting NO
Contrast Setting NO
ISO Sensitivity (REI) ISO80-3200(Auto), ISO80-1250(Program Auto)
Scene Selection Soft Snap / Soft Skin / Night Portrait / Night Scene / High Sensitivity / Beach / Snow / Fireworks / Gourmet / Pet Mode / Landscape

SteadyShot

SteadyShot capability YES
Optical SteadyShot capability YES

Auto Focus System

AF Illuminator Auto / Off

Built-In-Flash

Flash Mode Auto / Flash On / Slow Synchro / Flash Off / Advanced Flash
Red-Eye Correction Auto / On / Off
Auto Daylight Synchronized Flash NO
Distance limitations using Flash (m) ISO Auto: Approx.0.3m to 2.8m(11 7/8 in. to 9 ft. 2 1/4 in.)(W) / Approx.1.5m to 2 m(4 ft. 11 1/8 in. to 6 ft. 6 3/4 in.)(T), ISO3200: up to Approx.5.3 m(17ft. 4 3/4 in.)(W) / Approx.3.3 m(11ft. 10 in.)(T)

LCD/ Viewfinder

LCD Screen Size (inches) 6.7cm(2.7type)
LCD Total Dots Number 230.4
LCD Monitor Type TFT ClearPhoto
Auto Bright Monitoring NO
Optical Viewfinder NO
Electrical Viewfinder NO

Recording

Recording Media Memory Stick™ Duo / Memory Stick PRO Duo™ / Memory Stick PRO Duo™ (high speed) / Memory Stick PRO HG Duo™ / Memory Stick Micro* / Memory Stick Micro (mark 2)*
Recording Media II SD Memory Card / SDHC Memory Card / SDXC Memory Card / microSD Memory Card* / microSDHC Memory Card* / Memory Stick XC-HG Duo* / microSDXC Memory Card*
Recording Format JPEG
DCF (Design rule for Camera File System) YES
DPOF (Digital Print Order Format) YES
Burst Mode (shots) Approx.1 fps
Burst Interval (approximately sec) Approx.1.0 sec.(100 shots)
Still Image size (20M 5184 x 3888) NO
Still Image size (16M 4608 x 3456) YES
Still Image size (18 M 4896×3672) NO
Still Image size (14M 4320 x 3240) NO
Still Image size (13M 4224 x 3168) NO
Still Image size (12M 4000 x 3000) NO
Still Image size (10M 3648 x 2736) YES
Still Image size (9.0M, 3456 x 2592) NO
Still Image size (8.0M, 3264 x 2448) NO
Still Image size (7.2M 3072 x 2304) NO
Still Image size (5.0M, 2592 x 1944) NO
Still Image size (3.1M, 2048 x 1536) NO
Still Image size (VGA, 640 x 480) YES
Still Image size (16:9 mode, 1920 x 1080) YES
Still Image size (16:9 mode, 4896X2752) NO
Still Image size (16:9 mode, 4,608 x 2,592) YES
Still Image size (16:9 mode, 4,320 x 2,432) NO
Still Image size (16:9 mode, 4000 x 2248) YES
Still Image size (3:2 mode, 4000 x 2672) NO
Still Image size (3:2 mode 3648 x 2432) NO
Still Image size (3:2 mode 3456 x 2304) NO
2D Panorama NO
3D Panorama NO
Moving Image Size (1920x1080 50p Approx.28Mbps) NO
Moving Image Size (1920x1080 50i Approx.24Mbps) NO
Moving Image Size (1920x1080 50i Approx.17Mbps) NO
Moving Image Size (1440x1080 25fps Fine Approx.12Mbps) NO
Moving Image Size (1280x720 50i Fine Approx.9Mbps) NO
Moving Image Size (1280x720 30fps Standard Approx.6Mbps) NO
Moving Image Size (1280x720 25fps Fine Approx.6Mbps) YES
Moving Image Size (640x480 30fps Approx.3Mbps) NO
Moving Image Size (640x480 25fps Approx.3Mbps) YES
Moving Image Size (320x240 30fps) NO

Playback/ Edit

HD (High Definition) Playback NO
Slideshow (Playback/Music/Movie) YES
Trimming YES
Playback Zoom YES (8x)
Cue & Review (MPEG) YES
Index Playback 16 / 25 images
Image Rotation YES
Auto Image Rotation YES
Auto grouping and & Best Picture Recognition NO

General

Battery Remaining Indicator NO
Histogram Indicator NO
PTP (Picture Transfer Protocol) NO
Print Image Matching YES
PictBridge NO
Shop Front Mode YES
Start up time (approximately sec) Approx. 1.5 sec.
Menu Language English, French, German, Spanish, Italian, Portuguese, Dutch, Swedish, Norwegian, Danish, Finnish, Polish, Czech, Hungarian , Turkish, Greek, Bulgarian, Croatian, Romanian

Jacks

Multi use Terminal with HD Multi(AV/USB), Hi-Speed USB(USB2.0)
Multi use Terminal YES
AV Out YES
USB 2.0 Hi-Speed YES

Power/ Others

Battery System Lithium N
Supplied Battery NP-BN
Stamina (battery life) with the supplied battery(s) in normal shooting condition Approx. 220 / Approx. 100min
Battery for Clock NO
Weight (g) Approx. 106g (3.7oz.)
Weight with Accessories (g) Approx. 122g (4.3oz.)
Supplied Software PlayMemories Home
Supplied Accessories Rechargeable Battery Pack (NP-BN), Battery charger, Multi USB, Wrist Strap, Instruction Manual, AC Power Cord

Dimensions

Width (mm) 93.1
Height (mm) 52.3
Depth (mm) 22.5

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